What’s the effective lead generation for pest control?
By definition, pest control involves a process of identifying the pest, learning about its lifestyle and strategically applying the best methods to control it. This process entails that the practitioner has some extensive knowledge about the pests and its control.
Pest control can also be transformed into a business. And in fact, there can be no other best approach to fully optimize your ROI apart from using the internet.
Many businesses are turning their brick and motor businesses and transforming them into a fast, more robust and cost-effective internet marketing and lead generation.
This blog post guides you through the process of optimizing your online pest control business for search engines (SEO) and leveraging those strategies for lead generation either through organic search or search engine marketing (SEM)
Lead generation for pest control: SEO
Where is the source of your target customers for your pest control business? There may be no direct response to this but what we know best is that more than 90% of your clients engage with your business through your website.
This means you have to invest a lot in optimizing your site content for search engines and your potential customers.
Assuming that you’ve optimized your site for both search engines and user mobile-friendly site (responsive design), site structure etc. then you must take a further step to make sure your site really drives traffic. Not only traffic, the site must fully meet the customer expectations by solving their problems (maybe through chat, page content or sales).
That’s why in order to maximize your site services as a pest control practice, SEO must be the first strategy to implement before marketing.
Lead generation for pest control: On-page SEO
SEO is a broad topic. What connects you and your clients is the service your offer and the content you produce. You market your service through high-quality content. And there are no secrets to SEO than understanding what search engines expect from your house and what your prospects need from you.
Serious pest control businesses blog about pest control and related topic for lead generation. A blog is a sweet spot to attract sales and market your pests control business. Here are some of the best on-page SEO strategies you site webmaster should implement for better search engine friendly pages.
Tip #1: keyword research
Keywords are guides to what search engines use to get the right document while serving its users. As a pest control webmaster, be sure to research actionable keywords related to your niche and the service you offer. Not all keywords are the same. Some are cheap while others are highly competitive.
Take for example using “pest control” as a primary keyword is nice. The problem is that the competitions using this keyword is extremely high. There are already established authority pest control brands that don’t care about the use of these kinds of keywords if your business is young and optimizing it for growth and lead, long-tail keywords play a major role.
For example, a long tail keyword like SEO for pest control companies” or “pest control SEO techniques” or “pest control services in Orland” seems to play a significant role since its optimized and target user intent (the probability that users will search for that phrase)
There are very many pest control business keywords you can leverage when it comes to blogging post articles and landing pages. Use the free Google Keyword Planning Tool to research for lead generation keywords for pest control business.
Tip#2: on-page SEO in summary
- Produce high-quality, in-depth and user engaging content for your pest control blog
- Your heading/title tag should be compelling, actionable and must contain your page keyword
- Use HTML H1 tag only once in your blog post for the title tag
- Use short, user-friendly URL with your focus keyword included
- Sprinkle your LSI keywords in your pages’ content. This boost your search engine ranking for the primary focus keyword
- Use images, infographics or videos and make sure you add your focus keyword in the ALT attribute.
- Use H2-H3 for subtitles/headings uniformly.
- Create an XML Sitemap and submit it to Google Webmaster Tools
- Use short paragraphs in your blog contents
Tip #3: build internal links and backlinks strategically
There is power in links. Google is all about links. In fact, backlinks from authority (quality) alone can boost your site ranking higher than any other SEO strategy for pest control. Google algorithms always change and as of this writing, backlinks still plays a major role in SEO. As a pest control expert, acquiring backlinks to your practice site is great. Definitely, you’ll build internal links when creating contents naturally.
But how can you acquire high-quality backlinks?
Moz has an excellent tool called the Moz Open Site Explorer. It helps you analyze your competitor backlinks.
The analysis helps you understand which sites or blogs are linking to your competitor sites and you can implement a means to get in touch with them and see if they can create some contents or use already published contents to link back to your domain.
Find their contact information from social media, their sites or google search and email or call them.
It’s a win-win strategy. They don’t just accept your request if your site has low-quality contents. You have to hew your blog post to make it appealing and shareable. It’s only then that they are compelled to link back to your site content.
Over time, many sites will give you backlinks naturally. Make sure also that those sites are clean and have quality services or content. Remember some backlinks are damaging. Use Moz open site explorer to analyze all that matters in the SEO backlinks ecosystem.
Search Engine Marketing (SEM) – Google AdWords
This is also another great strategy for lead generation for pest control. Many businesses are heavily investing in search engine marketing. The secret lies in Google’s SERPs. Whenever a user types your focus keyword or any keyword related to your niche/service, Google AdWords gives you the first top search results over your competitors.
Who doesn’t like this strategy?
Excellent On-page SEO pays well. A time, it’s not enough to rely on natural or organic search results. Potential users don’t usually go past the first page of SERP and the best sure option is the perform SEM which Google AdWords effectively maximize your ROI through lead generation.
Getting started with Google AdWords is simple. Keep in mind that Keywords plays a major factor here. Use keywords that best match the user intent in the pest control niche.
Is your advertisement based on local audience? Use their target locations in your ad title and keywords as well. As it has been proven to work for directories and Google my business, adding your business location, service and contact info in your AdWords ad is an added advantage. Be clear and straight to the core services your offer.
For example, this screenshot came the first in Google search for the keyword “pest control companies in New Delhi”. Check how the first result strategically utilizes their ad for location, address, pricing, response time and their direct services.
Google My Business and local listing directories
Listing your business on Google helps your potential customers learn more about your pest control business. Google provides you with a chance to connect with your clients by listing your business in its search.
Provide your business information like contact information, phone number, directions, address, pictures, Google map, rating, and reviews.
Google search uses this information along with your business keywords to display this results when a user search for a pets control target keywords. In some cases, it displays the results at the top of its SERP in a carousel along with user reviews and ratings. Sometimes its displays along the search results on top of organic search like this.
Local listing directories work the same as Google My Business but the difference is that these directories have advanced features. It also helps in search engine rankings indirectly.
What to consider when choosing the best (local) directory listing for your pest control business
- What is the exposure of your business on the directory?
- Is the directory listing common in your location? What’s your target geographic location?
- Thinks about the quality of the directory site and the quality of the business model. Does the website directory look professional? Do all links and pages work? How about user experience? – is it easy to use?
- Check their business listings if they are correct/up to date
- Is the site mobile friendly? And you know why the need for Google’s mobile-friendly site recommendation.
- What’s their marketing plan and advertising cost?
- Ask yourself and research on how your selected directory listing site going to reach your target marketplace and your valuable potential customers.
- Use Moz Open Site Explorer to determine unique visitors the site gets per month on average. Higher traffic means popular. But is it common in your target location?
- You may also use SEMrush tool for free to check an estimate search traffic on your selected local business directory.
- Where are the website visitors coming from? This gives you a hint of where to target and get most of the traffic from those place
Effectively getting the solutions and hints to those questions helps you know which (local) listing directory should you invest in. the point is to maximally expose your listing to a large target audience(traffic) for lead generation.
Lead generation for pest control: Social Media Engagement
Communication is dramatically shifting to online social platforms. Facebook still win the race when it comes to connecting businesses and audience.
By using social media platforms, you get an opportunity to share your pets control niche expertise more socially and cost-effective.
Tips to build a killer pest control profile on social media
- Use your company logo or a professional photo of your own
- Write about the services you offer in brief but informative
- Use your brand’s keywords effectively in your social media profiles and posts and do link back to your landing pages
- Include your office contacts and location
- The title of your page should be unique, with focus keyword and niche oriented.
While blogging about pest control topics on your site, do add a share button to social media profiles. This creates user engagement to your profile and lead generation to your site.
Follow your potential clients in social media with prospects that they will follow you back. The more you engage your audience with a call to action content, the more they will share and the more you’ll get lead followers to your profiles and site.
You can also boost your site traffic with Instagram influencers and Reddit to post your pest control niche content.
Strategies for lead generation for pest control business are many. It’s all useless if you can’t fully optimize your pest control business for the lead generation. Take SEO and SEM as your best guide to online pets control success. Some strategies listed here takes time to see real results. Others are overnight but what’s more important is to set long-term goals with actionable strategies that return high ROI. Above all, a customer is your number one success. Whatever you implement, put them ahead of whatever SEM/SEO strategies you implement.