Social Media changing the roots

90% executives use social media: Study

According to the study findings, 88% of executive’s in India use Social Media primarily as a tool for better professional networking, 75% chiefly for social networking, while 15% use it for finding new career or employment opportunities.

Companies are giving more attention to customer satisfaction than never before .We are seeing the growth of internet users and it is continuously increasing. The best thing about social media marketing is that it can turn communication into conversation. In other words, you move from indirect to direct communication to share and receive feedback, and directly communicate with your current and prospective customers. Social media websites are fun and people like to crowd in because they enjoy themselves there. That is where the opportunity lies for a small business to expand its marketing.

In India most of the sites visited are Facebook, LinkedIn & Twitter .Young generation spends daily 1 hour an average on Facebook and engages in various activities. Most of the online organization are trying to attract such a huge market and increasing in E commerce activities simultaneously.

Executives use mostly twitter as a social media and research shows 90% of them use LinkedIn & Twitter.

Below is the Economic times article which shows increasing growth of online market in India .

Now on wards calling customer care would be outdated ,people are preferring twitter ,Facebook to contact company directly ,people are discussing about products ,brands and sharing each other’s view and this also helping to all organizations to connect with audience and listen reviews  .Social media is becoming market research tool for companies and they are finding it very helpful ,Currently big organization are increasing their attention towards social media in great extent .Certainly Social media is Changing its routes .




Search Engine revealed

When we want results about some keywords, we type in Google for that and Google shows some result according to similarity of the phrase, so search engines provide results for given phrases.

Search engines match queries against an index that they create. The index consists of the words in each document, plus pointers to their locations within the documents. This is called an inverted file. A search engine or IR system comprises four essential modules:

  • A document processor
  • A query processor
  • A search and matching function
  • A ranking capability


Types of Search Engines:

  • Crawler-Based Search Engines e.g Google ,yahoo
  • Directories e.d Dmoz
  • Hybrid Search Engines e.g Google
  • Meta Search Engines e.g Metacrawler
  • Specialty Search Engines e.g Fashion search ,Investment Search etc



What is SEO|Learn SEO Online P1

Here I am starting an online SEO learning series you can read this and can have some insights about SEO,to learn SEO online you just need some basic knowledge about web and how it works.

Nowadays in digital world SEO has gained more importance for promotion, it can be used as a powerful tool for Customer Relationship and Marketing.

SEO stands for Search Engine Optimization.

SEO process starts a long before user enters a keyword into search engines search box ,That means when we search the query in the search engine ,We get the result on first page and by reading some descriptions we click on appropriate result shown by search engine .In SEO all efforts are done to get in these first TEN pages so that it can be noticed and could get maximum clicks and traffics .SEO is free and cost effective and it just follows some rule and remains consistent. Heat map of search result is shown below ,



From heat map we can see that click rate on first results are high so all efforts are made to get this rank.

How it works?

When we type keyword ,search engines searches pages those are relevant to this keyword and according to some rules it shows result .Process is explained below ,

When we type “online air tickets” in search Engine, results are shown like shown, Uppermost yellowish filled region is Sponsored Ads section, where Google shows sponsored result and those are paid .



After sponsored results Organic results are shown and those are according to ranks and domain popularity and links i.e. Page Rank.

Recent trends are showing increase in SEO activities many big giants are concentrating their attention towards it and way of doing work is also changing dramatically and its becoming part of Marketing activities.

Future of SEO:

In future of SEO most of the organization will look into this and SEO and SMO activities will be clubbed together we can see the spending forecast of online retailers as shown,


From above fig we can say that amount of online sales for US retail will be huge in coming years and these organizations will look into organic results.

Search spending US is shown below,



In future it will act as a very important tool for any organization.