90% executives use social media: Study
According to the study findings, 88% of executive’s in India use Social Media primarily as a tool for better professional networking, 75% chiefly for social networking, while 15% use it for finding new career or employment opportunities.
Companies are giving more attention to customer satisfaction than never before .We are seeing the growth of internet users and it is continuously increasing. The best thing about social media marketing is that it can turn communication into conversation. In other words, you move from indirect to direct communication to share and receive feedback, and directly communicate with your current and prospective customers. Social media websites are fun and people like to crowd in because they enjoy themselves there. That is where the opportunity lies for a small business to expand its marketing.
In India most of the sites visited are Facebook, LinkedIn & Twitter .Young generation spends daily 1 hour an average on Facebook and engages in various activities. Most of the online organization are trying to attract such a huge market and increasing in E commerce activities simultaneously.
Executives use mostly twitter as a social media and research shows 90% of them use LinkedIn & Twitter.
Below is the Economic times article which shows increasing growth of online market in India .
Now on wards calling customer care would be outdated ,people are preferring twitter ,Facebook to contact company directly ,people are discussing about products ,brands and sharing each other’s view and this also helping to all organizations to connect with audience and listen reviews .Social media is becoming market research tool for companies and they are finding it very helpful ,Currently big organization are increasing their attention towards social media in great extent .Certainly Social media is Changing its routes .