Best Social Media Monitoring Tools

 

social media plan

Some best social media monitoring tools that I loved for the social media monitoring ,

HootSuite

Twitter account: HootSuite

Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android. Hootsuite stand first in best social media monitoring tools as it has great campatibilty and analytics integration to monitor social media

Social Mention

Twitter account: socialmention

Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites and also one of the best social media monitoring tool which gives you overall insights of social media world.

SocialPointer

Twitter account: socialpointer

SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.

SocialSeek

Twitter account: socialseek

Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.

TwitterCounter

Twitter account: Twitter

Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Wildfire Social Media Monitor

Twitter account: wildfireapp

Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

SocialBro

Twitter account: SocialBro
Get accurate information about your community using different search criteria that will help you to make strategic and error-free decisions. Take advantage of knowing exactly who shapes your community: where your followers are from, which language they speak, their activity on Twitter, etc.

Klout

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

Importance of Press Release for SEO

press release

A press release is all about the publicity that you can do for your online business. This is the best online branding strategy and helps to increase web traffic. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site. Publishing press releases on the web is one great way of going about the successful publicity of your site.

Its not about only posting and distributing press releases for sake of SEO but it is very important to know the art of writing it ,very often readers may miss out some good information about your news and hence to have a proper communication and reach you should write your press release in very well manner.

The first and foremost rule of writing a good press release is that the information that you give throughout the press release must be newsworthy. Who will even read the press release that you have written if the information is not newsworthy? Remember, your press release must not sound like an advertisement. Rather it should be newsworthy information about the product or service you are offering to customers. There is a very thin line between writing about your site and the write up not appearing as advertisement of your business.

Benefits to SEO:

  • It increase keyword targeting and may push the relevant keywords.
  • Anchor texts can be used to target only specific keywords
  • Increases Web traffic
  • Its very good link building strategy also

My suggestions:

ü  For free press release I used www.prlog.org most of the time it is very good and have good PR also

ü  www.pressbox.co.uk & www.onlineprnews.com  are also very good for free and paid distribution.

ü  For paid I have used www.prweb.com one of the best service available on internet has too many syndicated site and gets very good reach though.

 

 

Tips to increase website speed |web load optimization

increase website speed

Many times website speed matters to get higher page rank and page which loads with short time becomes a popular and has minimum bounce rate ,it matters a lot when you have a mobile version of site .We can optimize web speed by various ways and there are many ways to do this .

1)      Reduce Number of HTTP request :

To load a normal webpage it makes a number of http calls to site and gathers a lot of data ,to pull this data browser make lots of request to independent objects on site say scripts ,images and other objects .We can reduce number of these request by BROWSER CACHING.It will increase your website speed by fetching cached resources.

Browser Caching:

Browser caching is the caching of web documents to minimize bandwidth usage, server load,. A web cache stores copies of documents passing through it; some request can be satisfied by temporary itself.

In browser caching it does a cache of static contents it can be done by setting up a maximum expiration header to http header and hence static objects can be cached to browser level only, if somebody visit site again then these static documents are loaded from local machine and hence it reduces a http request and greater speed can be achieved. It can referred as a temporary record of your static contents.

Example:

Cache-Control: max-age=2592000

To know more about http headers Click here

2)      Image Optimization :

 

We can optimize images for their sizes and large size image can reduced to 20-50Kb .

There are many online tools that can optimize images online.

 

I have used Image optimizer since long .

 

3)      Compression :

Using Gzip or deflate compression can save a tons of bytes and also speed will boost .

 

To do above with best effective manner ,I have used GTmetrics for a long time and guess what this is the best web speed optimization tool available .

 

To visit Gtmetrics click here

List of Do Follow blogs to Generate Back Links

do follow blogs

To generate most effective backlinks here are the some do follow blogs and forum could be used for the commenting ,do remember only choose relevant category blogs only .Here is the list I used mostly for Blog commenting with high page rank above 5&6.

 

 

Here you can find some of .edu links those are really priceless backlinks but it takes a lot of experience and depth to drill down it .

Keep commenting 🙂

Best Backlink Building Strategy :Do follow Blogs

do follow blog

Mostly do follow blog commenting is used as one of the backlink generation strategy,there are many do follow blogs ,they do write about particular segment ,being a SEO professional we should know ,where we are targeting ,which are the pillar keywords and some regular basic about that segment or industry .

As we are seeing there is great increase in number of spam comments and nowdays do follow blogs are decreasing in number .It is best way to find such good do-follow blogs and do a genuine commenting ,there are many tools used to avoid such spamm comments ,wordpress has its inbuilt tool for that .

If somebody is smart enough ,he/she can find such good do follow blogs ,follows them and can post their comments regularly,for that you should have some general knowledge about that segment.

How to find Dofollow Blogs ?:

There are many methods to find the do follow blogs online ,by using Google we can find such blogs.

1) You can go to any blog you wish for and view their source code and from source code search for the

rel=”nofollow” if it is not their then this is do follow blog .

2) You can search it by the following tool this is best ,I have used it since long ,

INLINESEO DOFOLLOW SEARCH ENGINE 

Remember : Do-follow blogs does not allows spammy comments ,,just comment normal and always keep in mind this is the number one method for back links generation ,often such comments become nofollow later ,search engines are treating them as a Nofollow links .

I have used these ways twice in a week and not posted on many blogs,My strategy is find a niche and use these blogs only ,read regularly and comment them ,here you can get additional promotional advantage .

Keep Commenting ,Bye 🙂

Why Keywords are important in SEO ?

Keyword in SEO is the very important thing that one should really care about and it is basis on which all things are done to perform well in SEO.

A good web page should contain the information that people are looking for. So, while developing the content of any web page its really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.

Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.

There are many tools that are used for keyword research, we can use Google AdWards and insight for that to find how much traffic is? And how the current trend .We is should check our keywords effectively and accordingly we write content for site.

E.g. if we are developing a site for say a website development then most of the keywords would be

It shows

  • Regional Interest
  • Top searches
  • Rising Searches

 

 

Hence we can come to know that from which geographical region searches are more and we can target more for that region as our prospective customers.

Image

 

Keyword Density :

Keyword density is  number of times a particular keyword is used in our site ,there is no very hard rule for how much density we should have ? best practice is that we follow 8-9 % density for a particular keywords .

There are many tools those can be used g=for finding keyword density ,my best is from seo book

Keyword density checker

Case study: Twitter Branding, Power of twitter unleashed

Image

Use of twitter is increasing continuously due to its integration power and simplicity, marketers are aware about such huge number of audience present on twitter and they are continuously exchanging tweets and sharing contents.

Here for example I have analyzed hash tag #ipl5 for last 24 hours and here is the report of that,

1,500 tweets generated 1,643,744 impressions, reaching an audience of 633,461 followers within the past 24 Hours,

Image

Top 10 by number of impressions

  1. headlinesindia: 553,581
  2. httweets: 365,078
  3. missmalini: 70,628
  4. rcbtweets: 60,745
  5. jhunjhunwala: 45,194
  6. chikniragini: 34,580
  7. sexybichoo: 30,016
  8. thatstamil: 19,016
  9. thecomicproject: 17,858
  10. uksportstvguide: 15,635

Top 10 by number of tweets

  1. redwoodfbd: 66
  2. gp545: 36
  3. yogitasisodia: 30
  4. headlinesindia: 27
  5. _ipl_: 18
  6. hilariousmuch: 18
  7. akghosh84: 14
  8. prathimaram: 13
  9. avid__dreamer: 13
  10. harshu1991: 13

it shows if any digital marketer tries to branding or traffic generation he can effectively run contest or monitor users and can pull the great traffic and hence can increase the awareness .

Competitor analysis using Google

Google can also be used for the effective competitor analysis and one can find competition and competitors by using effectively search queries.

e.g If we want to find a competitors for cloud computing and networking then we can find it by following way ,

some operators used here ,

inurl: sends urls which contains “given url”

intitle: sends title which contains typed keywords

“ ” : Searches for the exact phrase and returns online given phrases 

 

Image

 

More commands for effective searching ,

  • site:www.xxx.net
    This command will display all pages of the SEO Optimization blog that are indexed in that search engine where we will perform the query.
  • link:www.xxx.net
    The link request command will display all sites that are linking back to SEO Optimization blog (NOTE: Google will not display ALL the pages that link back to the site, it will only display those sites that Google believes are related and the link gives some weight to the site to which is linked).
  • cache:www.xxx.net
    Cache command can be used to find pages that have been cached previously by the search engine, it is usually used by Domainers that acquire expired domains to check what the domain was related about. (NOTE: If the site is live and the cache is still available it does not mean that the cache is accurate, you should check the last time cached date).
  • filetype:pdf
    Filetype operator is used when you want to find a certain type of file on the net, it can be combined with the exact match option to obtain results of files that have your keywords (Example: “make money online” filetype:pdf)
  • related:www.xxx.net
    The command will display results of sites/pages that have content related to the one that SEO Optimization blog has.
  • info:www.xxx.net
    The info operator will give you results of informations about xxx.net blog (it will pretty much bring you the commands site: link: related: cache: and keyword/phrase exact match with the possibility just to click, and no need to write them in the input of the search engine)

 

Know your competitors by SEO for Firefox

Before we start optimizing for the SEO for a certain page it is very important to understand

  • Target Market (Audience)
  • Market potential
  • Market Growth
  • Competitors

To start a preliminary research on competitors we should know our strength and weakness for a market and then we keep eye on competitor’s activity.

SEO for Firefox:

SEO for Firefox is a best tool to get a at a glance details for the competitors those we want to track ,this is a Firefox extension and works a better for preliminary information about the competitors ,

SocialBirbal-SEO

After installing it to your Firefox you are ready to use it .It gives information about

  • PR: (Google PageRank) an estimated measure of global link authority
  • Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
  • Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
  • .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
  • .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
  • .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
  • Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
  • del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
  • Technorati: an estimate of the total number of links to a site from blogs
  • Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
  • Cached: (Google site:) shows how many pages from a site are indexed in Google
  • dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
  • Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
  • dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
  • WhoIs: makes it easy to look up the whois data for any site.

socialbirbal-seo1

 

From this we can come to know about a preliminary necessary information about the site.

We can export this data in .csv .xlx format also.

We will see a competitive research later in coming posts by

  • Google
  • Semrush
  • OpensiteExplorer

How keywords can change SEO

Keywords are a query a user type to search something and Search engines use keywords when they include website in their search results. Keywords are very helpful for search engine ranking. Adding keywords to the content of website can improve its ranking, but overusing them can cause website to be banned for spamming. Using keyword is an art and effective use of keywords is a must for SEO.

For using some keywords to our website we should keep in mind

  • Relevancy
  • Density
  • Frequency

To know keyword density we can use following free tool from seobook

Keyword density checker

Keywords should be the relevents to the site and those are the basic tool to attract the right customers to website, so use of them decides the quality of its contents and popularity of site. There is no such a rule to how much we use a single keyword in content, normally using it to 7% is a best practice for SEO.

How can we use a keyword effectively?

We can use keywords in website to following areas:

1.       Domain:

In domain we can use our best targeted keyword, but if we don’t have such a domain then it does not affect that much

2.       Title:

In title tag keywords can be used effectively and that has a lot more importance

3.       Meta Description :

This is the best way to use our keywords, where your web page description is given remember to keep its size <200 words.

4.       Meta-Keywords:

In Meta keywords section we add such keywords those are used in content of our website, recent updates of search engine algorithms are not giving a importance to them nowadays but this is a good practice to have them.

5.       Body:

In body we write our main content and keywords should be used smartly to tell about the webpage and should have relevancy with Meta Description and Title.

Some Good Keyword Research tools are

  • Google Adwards
  • Google Insights
  • Wordtracker
  • SEO book Keyword analyzer
  • Semrush