It is very important to prepare a good social media plan before execution of any social activities; there are so many tools available to monitor social media activities in my previous post i have given some of tools which I like most.
Social media plan totally depend on the clientele, nature of business and goals of that business. Work on first what would be the goals of that plan e.g. increase conversion, branding, lead generation etc.
After you decide about your goal then accordingly you create proper segmentation of social networks for that.
then you move to analysis of business and its target audience and by doing this you will come to know approximate ratio of likes ,followers or influencers then you go to social network study where you apply worthiness of each network to that business and accordingly you formulate strategies for that
Decide the influence level of each social network and measure it ,run some campaigns of twitter by using SOCIALOMATE .
You can use following social networks
You can use klout to measure that but it has more cons than pros we can easily cheat to klout and still measurement is not that much effective but we don’t have any good option though so we can measure by this .
Finally any social media plan will talk about you so it is very important to have a quality over quantity and always be focused on your goal.