Case study: Twitter Branding, Power of twitter unleashed

Image

Use of twitter is increasing continuously due to its integration power and simplicity, marketers are aware about such huge number of audience present on twitter and they are continuously exchanging tweets and sharing contents.

Here for example I have analyzed hash tag #ipl5 for last 24 hours and here is the report of that,

1,500 tweets generated 1,643,744 impressions, reaching an audience of 633,461 followers within the past 24 Hours,

Image

Top 10 by number of impressions

  1. headlinesindia: 553,581
  2. httweets: 365,078
  3. missmalini: 70,628
  4. rcbtweets: 60,745
  5. jhunjhunwala: 45,194
  6. chikniragini: 34,580
  7. sexybichoo: 30,016
  8. thatstamil: 19,016
  9. thecomicproject: 17,858
  10. uksportstvguide: 15,635

Top 10 by number of tweets

  1. redwoodfbd: 66
  2. gp545: 36
  3. yogitasisodia: 30
  4. headlinesindia: 27
  5. _ipl_: 18
  6. hilariousmuch: 18
  7. akghosh84: 14
  8. prathimaram: 13
  9. avid__dreamer: 13
  10. harshu1991: 13

it shows if any digital marketer tries to branding or traffic generation he can effectively run contest or monitor users and can pull the great traffic and hence can increase the awareness .

Leave a Reply

Your email address will not be published. Required fields are marked *