SEO Strategies For New Sites

SEO Straegy For New Site

If you have just created site and looking for to get some new a very good related traffic to your site then you need to follow some basic SEO strategies to make your site more relavant and enaging. There are some basic requirement to have the best search presence for your site.

  • On Page Optimization

A basic on page optimization is very necessary to have a very good competitive advantage over your competitors. You need to consider SEO guidelines before even starting to code for your website. Things that you should check while drafting a website plan are,

  • A proper navigation
  • Avoiding extra css and unwanted code
  • Image dimensions and alt tag for every image
  • A proper Meta tags for every page
  • No w3c errors
  • No broken links
  • Xml Sitemap for your website

 

To check all your basic on page things and page speed recommendations go to GTmetrix to check all the details they have a very good report which shows all recommendations and also gives ready-made code to put in your website.

 

  • Off Page Strategies

You can start off page strategies even when your site is not ready for users. The best thing to do here is to have the special landing page. It make sense to have such page where people come to know about what you are doing and may have some sales promotion strategies to early visitors. You can start building links to this special landing page and it will boost your domain authority and will help you to get an extra edge for an SEO.

You can follow some of the following strategies as soon as your site is ready

  • Check for keywords where your competition is low and try to optimize your site around those keywords so that you can rank for these keywords in a short time
  • Write blogs around these keywords and link your main site in it
  • Create some videos explaining your service or product and try to rank them.
  • Write some articles and submit it some very good directories
  • Submit your site in a proper directories

These are a very basic strategies that you need to follow to get an early boost for SEO.

Turn Twitter into Lead Generation Machine

Lead generation with twitter

As social media is evolving at fast rate, business professionals are looking for new ways for lead generation these days. If you are talking about lead generation then first things comes in our mind is Email marketing and cold calling. With the help of social media we can leverage the power of it for lead generation.

For B2B lead generation now day’s people are using Twitter and LinkedIn very effectively with much targeted approach.

 

Key findings:

Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter.

Twitter users search for B2B tech brands at a significantly higher rate (30%) compared to average Internet users (12%). In other words, Tweet exposure has a positive influence on brand consideration.

 

From first finding it becomes very clear that most of the business persons use twitter and are actively engaging. Twitter comes with beauty of follow and limited character support that makes it very engaging and targeted. If you are really looking for B2B lead generation then twitter can help you for lead harvesting.

Keep Listening :

There are more than 3 million tweets are posted per minute ,lots are happening on twitter everyday .To start lead generation you have to be a good listener .try to listen ,what industry experts are saying ? Where is the trend? What people are retweeting ?

Once you define your target area to follow find some really good hash tags of it and follow them regularly.

E.g If you want to build leads for SEO try to follow #SEO tag, listen to what people are sharing and saying ? for newbies it will become somewhat difficult but have a patience once you get used to it then you will realize the actual fun of it.By listen on twitter you will come to know about some key people ,most talked content and some common problems.

 

Never Sell:

Do not try to sell product ore services without knowing the trend and user behavior of users. Often direct sales on twitter are not appreciated.

Follow Experts:

Follow some key people from your area, start engaging with them. Once you start engaging with some key people on twitter automatically it helps to exchange some information for lead generation, you can highlight your key strengths there.

Follow Competitors:

This is really good idea to follow your competitors with that you will come to know, what they are doing ? it will give early notifications to you for defining your best lead generation strategies.

Use Advanced Search:

With twitter advanced search you can segment geography and search tags ,always follow those search tags because this is your main focus area for lead generation.

Use Best Social Media Tools:

You should have some good social media tools for better social media management .I personally use Hootsuite & Tweetdeck for lead generation. You can have separate tans for keyword search so you can keep eye on everything around you.

E.g If you are generation leads for “mobile application development” you can use hootsuite to give you tweets these contain common phrases like “looking for mobile application”.”need mobile application ” etc phrases .All tweets will be type of leads most of them would be job listing where you can pitch for outsourcing etc.

Your Profile:

Before you start active lead generation on twitter, you should have following things

  • Complete bio for your company with the use of hash tags
  • Good number of followers
  • Quality content to share
  • Good twitter background
  • Good Header image

 

Start twitting often, follow people, talk a lot and engage to user. You can use twitter as a lead generation tool with above strategies.

How Search Engines Work ?

Most of us use search engines every day to search about particular query and search engines return some best results those are relevant to that query.Here we will see how search engines works?

Search engines work in three different phases

1. Web Crawling

Web search engine stores information about webpages which they retrieve from html itself.These pages are retrieved by web crawlers most of time we call as Spider.Web crawlers crawls site and follows each indexed link of every site.You can restrict these web crawlers from robot.txt which is made for these web crawlers. These crawlers then extract all the information about web page from title ,meta tags, headings & content and stores in database.

When user types a search query then first of all search engines check results in database file if they have already incurred query ,Google uses cache mechanism for that where they store result of search queries to minimize time.Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

2.Indexing

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. The index is built from the information stored with the data and the method by which the information is indexed. Unfortunately, there is not one search engine that allows to search documents by date. Most search engines support the use of the Boolean operators AND,OR and NOT to further specify the search query. Boolean operators are for literal searches that allow the user to refine and extend the terms of the search. The engine looks for the words or phrases exactly as entered. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords. There is also concept-based searching where the research involves using statistical analysis on pages containing the words or phrases you search for. As well, natural language queries allow the user to type a question in the same form one would ask it to a human. A site like this would be ask.com.

Working of Search Engine is shown as below,

How Search Engine Work

3.Searching

The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be
shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve. There are two main types of search engine that have evolved: one is a system of predefined and hierarchically ordered keywords that humans have programmed extensively. The other is a system that generates an “inverted index” by analyzing texts it locates. This second form relies much more heavily on the computer itself to do the bulk of the work.

 

This is the process by which post of the search engines work now a days though we see many changes in algorithm and searching mechanism ,every search engine is focused on relevancy and better load time.

Lead Generation Through Social Media

 

social mediaSocial media has become major attention area in marketing industry now a day’s .Social media is used as bridging gap between customer and organization and it enhanced the speed of communication.

Most of the brands invest a lot in social media as it is very useful in targeting communication.

One can generate lead through social media also which includes Facebook, Twitter, LinkedIn, Google+ etc.

Methods of Lead Generation:

  • Create dedicated brand page on Facebook and have it well designed.(you can look coco-cola fb page for same )
  • Use some dedicated promotional campaigns for FB fans only.
  • Share coupons for fans only
  • Use public post search option from Facebook to see for targeted phrase (e.g if you are designer then you can search for public post for “looking for designers” phrase )
  • Use Twitter to connect companies related to your area so you can get recent updates and requirements from them
  • Use twitter phrases for search where you can search for different search phrases like(looking for web designer, looking for web etc.)
  • You can release your documents, promote blog posts through twitter it enhances fan base and ultimately it can generate leads for you.
  • LinkedIn has dedicated groups for that, simplest way is to join some related groups and start engaging with other users.
  • LinkedIn is the most used lead generation platform for most qualified leads.

Social media gives you the real time analysis for user behavior; you can analyze social media with help of third party tools like Social mention, topsy etc.

How Web Crawler Work, Know about Web Crawler

Web Crawler is a part of search engines which crawls the web pages on internet and gathers necessary information about webpage. Web Crawler is type of bot which identifies urls to visit and according to list it visits these pages (we should have robot.txt file to allow or disallow crawling of webpages for Web Crawler).Web Crawler make visits and stores all necessary information about site like Meta description ,Title ,keywords etc.

When it comes to a particular webpage it makes a list of all the links of that page and arranges them into follow links and no follow links (these links have ‘rel’ tag associated with it e.g. rel=”no-follow”).It visits each and every page that is linked to your page.

web crawler

 

Always remember to avoid dangling link where crawlers go in infinite loop

e.g. If you have Page A and it contains link to Page B,if Page B also links to Page A ,so it becomes a infinite loop for web crawlers .

 

Focused crawling:

In focused crawling crawlers determine page content relevancy with query and downloads its information, it focuses only for relevant content and hence it is called as focused crawling. Many times what happens it crawl page after query so there might be possibility if using so predictor to predict the pages those are relevant to query.

 

Restricting Crawling:

Crawlers mostly want to look out for HTML properties and avoid internet media type. Mostly crawler requests HTML Head tags to fetch necessary resources  a crawler may examine the URL and only request a resource if the URL ends with certain characters such as .html, .htm, .asp, .aspx, .php, .jsp  or a slash.

URL Normalization :

Crawlers mostly normalizes url for avoid repeat visit to page.it is also called as canonicalization

Following figure gives overall process of web crawling

 

web crawler process

Tips to improve web for Web crawlers :

  • Use xml sitemap so that crawlers will come to know about present pages and will reduce time for crawl
  • Use robot.txt files to have better security for the web ,so that web crawlers can be allowed or dis allowed
  • Link sitemap in robot.txt file so while reading crawlers can move to your sitemap
  • Use best internal linking structure
  • Update sitemap regularly

Advantages of SEO |Learn SEO P2

Advantages of SEO

Advantages of SEO

This is next post in learn SEO online series ,here we will see some advantageous of SEO for business and individuals .

 

 

 

As we know now a days every business is competing and nobody wants to be aside in each and every aspect of digital marketing, in organic online branding SEO comes first ,if you have a well-planned SEO strategy in place you can attract more visitors to your site and you can have the opportunity to convert them .

 

 

advantages of seo

 

 

SEO can benefit from small to large scale organization and we can take advantage of Google’s new SERP algorithm to show our website effectively,

Now days SEO does not mean to focus only on your website you can consider every social media platform you use to enage with customer .know where your customer visits ,what are there online characteristic ,this research will help you to have more clear SEO strategy and you can take benefit of SEO to combine all this.

E.g If we search for case shop in San Francisco ,we will get following results ,you can see how local shops get more visibility with google place optimization

 advantages of seo

 

 

Advantages of SEO :

Advantages of SEO totally depends upon your goal and strategy following are some advantages of SEO,

Cost-effective Customer Acquisition

Fixed Costs

Brand Visibility

Focus on Web Standards / Accessibility

Repeat Business

Customer Acquisition – Targeted Prospects

Focus on Unique Content

Credibility / Brand Perception

Findability

Good Quality Score to PPC

More visitors

Social Recognition

 

These are the advantages of SEO that we can leverage to enhance our business ,

What to look from best tools of SEO?

best Seo tool

Which are the best tools for the SEO?

To answer this question I have searched a lot and tried almost all the trial versions available on internet for so called best seo tools  and drawn some conclusions about what to look from best seo tool,

 Do we really need these tools?

This is more biased question to answer half right half wrong, we can use tools to do a mechanical task and some time consuming tasks but, none of the tool will replace the human intelligence.

According to the recent changes in Google Penguin and Panda, it becomes very difficult to have the right targeted campaign for the SEO.

What should you look from ideal (best seo)tool?

Ideal (best) SEO tool will simplify the your task and should have more focused approach in following functions

On-Page Suggestions:

  • Html suggestions
  • Meta Tag checking
  • Meta Keywords
  • Title optimization
  • Image Alt tag optimization
  • Web speed optimization
  • Content checking
  • Interlink checking
  • W3c Error checking
  • Sitemap

Link Building & Management

  • Link Analysis
  • Back link Checking
  • Broken link checking
  • Link suggestions
  • Link locator
  • Anchor Linking

 Competitor Analysis

  • Competitors from keyword
  • Competitor links
  • Competitor site report
  • Competitor backlinks
  • Competitor keyword ranking

Keyword Research & Analysis

  • Keyword research
  • Keyword suggestions
  • Keyword competitions
  • Specifying Generic, Specific and Long Tail keywords
  • Keyword analysis
  • Keyword Density analysis

Submission Tools

  • Directory submission
  • Article Submission
  • Blog commenting
  • Press release
  • Social Bookmarking
  • Forum postings

Performance Reporting

  • Keyword Tracking
  • ROI tracking
  • SERP results
  • Backlink Tracking
  • Web Traffic

Best tools for SEO

  • Web CEO
  • Advanced Web Ranking
  • iBusiness Promoter
  • SEO Suite
  • SEO Toolkit
  • SEO Studio
  • SEO PowerSuite
  • SEO Administrator

I personally recommend never use tools for off page optimization ,on page it is fine and wise to use these tools but recent changes are affecting the off page optimization so it becomes very necessary to have best SEO approach for your site or you can be penalized by search engines.

 

How To Do Twitter Marketing Campaigning ?

twitter marketing

Before you read this ,this is not a marketing or promotion post of any product ,mostly in social media we see twitter as a strongest for the art of engagement and communication, often I have seen many organizations use twitter as its main customer engagement platform.Twitter has gained so much importance lately due to its ability to connect ,every organization is trying to use twitter as its marketing strategy,to enhance customer engagement best twitter marketing strategy is needed.

I was searching for good tools for twitter marketing where I can send auto responder messages and DM to my followers and explore some more.

I found www.socialomate.com ,best available tool for the twitter marketing campaign .

Socialomate helps to achieve your twitter marketing goal by,

  • welcoming followers and discovering their interests when they start following you,
  • sending messages & campaigns to promote special contents, events or offers, coupons.
  • Tracking your campaign
  • Analyzing the customer behavior

 

How I can use it ?

Follow-Up:

                You can use auto responder ,where you can send set of messages to all of your new followers .

Campaign:

You can create a campaign where ,you can send messages to all of your followers and you can    schedule it .

Twitter Marketing

 

When you use twitter as marketing effort , don’t forget to closely monitor it .Twitter marketing changes according to goal ,Iyou can use twitter for lead generation and branding perspective.

How To Increase Your Klout Score by 20 % In One Day

increase klout score

Klout score has been a really buzz in social media world since last year and its attractive calculation algorithm impressed to everyone ,many individuals do check about their klout score as a measurement of engagement to the social media.I will tell you some of methods that I have used to increase klout score.

But,does klout score really matters?  my answer would be “No” ,klout has not revealed its original calculation model and I personally think we don’t need this,When you sign up for klout ,you get one particular estimated hypothetical score which is way exaggerated ,later as you keep engaging with social world it measures your reach and accordingly your score increases.

Do you think network reach matters more? seriously it doesn’t matter here ,what klout has specified it depends upon the engagement but let me tell you there are so many customer relations twitter accounts ,news channels account which has less klout score than others .

Klout score is just segragation according to your capability of engagement and your social media strength,we fimly belive klout score is depends on

  • Network
  • Reach
  • Influence 

So if you are engaing with people more ,you are likely to increase  klout score .

I my case ,I just signed in 15 days ago to see the various ways to increase klout score ,believe me you can increase klout score by anything .Earlier they assigned my klout score as 46 then I started engagement and hence it started increasing when I engaged with more people it jumped ,let me tell you truth on 26 Sept my klout score was 57 and on 27 Sept my klout score was still 57 with one day increase by 7,hence we can see that if have any abnormal behavior in our engagement our klout score will not increase .

Image

Ways to increase Klout Score :

  1. Use your favourite social media channel mostly like twitter, facebook
  2. Share news and status wisely so more people will engage with it
  3. Use facebook search for the topics that you love and join some groups on facebook and start discussion in group it will increase your engagement with large extent.
  4. Like celebrities facebook pages and comment on their post and pics and if possible do tag yourself s o that you will directly engage to all fans .
  5. Use twitter hash tags for better searches and reply to public tweets more and more and re-tweet them and hence you will be engaged more.
  6. reply to news tweets so often it will increase your conversation and hence engagement
  7. Don’t change your engagement pattern like more posting same time and then suddenly decreasing it ,if you post a single post also it matters a lot .
  8. Share some celebrities picture on your wall daily
  9. Try to engage with people those has good Klout score.

I hope these tricks will help you to increase your Klout score ,but still I have a question Does klout score really matters?

How to prepare Social Media Plan

how to prepare social media plan

 It is very important to prepare a good social media plan before execution of any social activities; there are so many tools available to monitor social media activities in my previous post i have given some of tools which I like most.

Social media plan totally depend on the clientele, nature of business and goals of that business. Work on first what would be the goals of that plan e.g. increase conversion, branding, lead generation etc.

After you decide about your goal then accordingly you create proper segmentation of social networks for that.

then you move to analysis of business and its target audience and by doing this you will come to know approximate ratio of likes ,followers or influencers then you go to social network study where you apply worthiness of each network to that business and accordingly you formulate strategies for that

Decide the influence level of each social network and measure it ,run some campaigns of twitter by using SOCIALOMATE .

You can use following social networks

  • Facebook
  • Twitter
  • Google+
  • Quora
  • Pintrest
  • FourSquare
  • LinkedIn
  • Youtube
  • Yelp
  • Tumbler
  • Instagram

You can use klout to measure that but it has more cons than pros we can easily cheat to klout and still measurement is not that much effective but we don’t have any good option though so we can measure by this .

 

Finally any social media plan will talk about you so it is very important to have a quality over quantity and always be focused on your goal.