SEO Strategies For New Sites

SEO Straegy For New Site

If you have just created site and looking for to get some new a very good related traffic to your site then you need to follow some basic SEO strategies to make your site more relavant and enaging. There are some basic requirement to have the best search presence for your site.

  • On Page Optimization

A basic on page optimization is very necessary to have a very good competitive advantage over your competitors. You need to consider SEO guidelines before even starting to code for your website. Things that you should check while drafting a website plan are,

  • A proper navigation
  • Avoiding extra css and unwanted code
  • Image dimensions and alt tag for every image
  • A proper Meta tags for every page
  • No w3c errors
  • No broken links
  • Xml Sitemap for your website

 

To check all your basic on page things and page speed recommendations go to GTmetrix to check all the details they have a very good report which shows all recommendations and also gives ready-made code to put in your website.

 

  • Off Page Strategies

You can start off page strategies even when your site is not ready for users. The best thing to do here is to have the special landing page. It make sense to have such page where people come to know about what you are doing and may have some sales promotion strategies to early visitors. You can start building links to this special landing page and it will boost your domain authority and will help you to get an extra edge for an SEO.

You can follow some of the following strategies as soon as your site is ready

  • Check for keywords where your competition is low and try to optimize your site around those keywords so that you can rank for these keywords in a short time
  • Write blogs around these keywords and link your main site in it
  • Create some videos explaining your service or product and try to rank them.
  • Write some articles and submit it some very good directories
  • Submit your site in a proper directories

These are a very basic strategies that you need to follow to get an early boost for SEO.

Pre-Launch Marketing Strategies For the eCommerce Sites

 

Pre launch Marketing

If we see the current competition we can see most of the eCommerce companies are investing more money to the marketing activities .As eCommerce is a complete online model we rely on online marketing heavily.

While doing any strategy formulation one should have the brand identity in their mind like you can find all the attributes of brands and can work on that. To create the brand it is always advised to test every feature of it and analyze the consumer response to it.

Here we will see, How we can do pre-launch marketing of the eCommerce sites? I will walk through with some good points that I used for most of the pre-launch marketing. The list of activities is,

Holding Page:

Holding page (landing page) is very important in pre-launch marketing and it plays very crucial role in all pre-launch marketing execution. We need to be very careful while designing the holding page for the site.

If you have the logo so you can create a good theme for your holding page and start marketing it . Use very good communication method here and highlight the social media profiles and some good call to action buttons on your holding page. You can use following thing for the call to action

  • Use email subscription box to create the early user database and connect it with mailing software like mailchimp, vertical response etc.
  • Use generate coupon option to share the coupons and discount
  • Give discounts for the social media share

You can find holding page example here

 

Pre Launch Page

Social Media

Make sure you create profiles on every major social media platform like Facebook .Twitter , LinkedIn.

Social media strategy differs according to the nature of business, target audience , type of product, etc. . Make sure that you create enough buzz in the social space before you go live.

Blog

You can start with blogging very early it will give the whole idea about the consumer behavior and will help to create a better community. Blog helps in SEO . I have seen bogs are the best and proven method for the content marketing and you can blog around your market and make them aware about your presence.

Infographics

 

You can create some good inforgraphics in your domain and share it to various media . You can use the pintrest for the same. Try to make some informative infographics chances of them to be the viral are more .Visual content impacts more so you can promote it through social media also.

Video Marketing

 

Videos play very crucial role in pre launch , create some good videos about the business you can build the introductory video about your company, talk about your products and some unique offerings .Videos are most important to make the early decision and for brand improvement also. You can use YouTube to market it .

To decide the best channel of communication while formulating the pre launch marketing strategies for the eCommerce site one should have the clear understating about their business, product & customers. You can measure the effect of these pre-launch marketing strategies with various ways like web visitors of the website, Facebook likes , twitter followers, email subscribers, etc.

All these activities for pre-launch marketing for eCommerce sites depends on your time lag for the live.If you want to start early ,you can prioritize some things from this and start working on this.If time to go live is not clear to you then do not mention it for your site.

Turn Twitter into Lead Generation Machine

Lead generation with twitter

As social media is evolving at fast rate, business professionals are looking for new ways for lead generation these days. If you are talking about lead generation then first things comes in our mind is Email marketing and cold calling. With the help of social media we can leverage the power of it for lead generation.

For B2B lead generation now day’s people are using Twitter and LinkedIn very effectively with much targeted approach.

 

Key findings:

Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter.

Twitter users search for B2B tech brands at a significantly higher rate (30%) compared to average Internet users (12%). In other words, Tweet exposure has a positive influence on brand consideration.

 

From first finding it becomes very clear that most of the business persons use twitter and are actively engaging. Twitter comes with beauty of follow and limited character support that makes it very engaging and targeted. If you are really looking for B2B lead generation then twitter can help you for lead harvesting.

Keep Listening :

There are more than 3 million tweets are posted per minute ,lots are happening on twitter everyday .To start lead generation you have to be a good listener .try to listen ,what industry experts are saying ? Where is the trend? What people are retweeting ?

Once you define your target area to follow find some really good hash tags of it and follow them regularly.

E.g If you want to build leads for SEO try to follow #SEO tag, listen to what people are sharing and saying ? for newbies it will become somewhat difficult but have a patience once you get used to it then you will realize the actual fun of it.By listen on twitter you will come to know about some key people ,most talked content and some common problems.

 

Never Sell:

Do not try to sell product ore services without knowing the trend and user behavior of users. Often direct sales on twitter are not appreciated.

Follow Experts:

Follow some key people from your area, start engaging with them. Once you start engaging with some key people on twitter automatically it helps to exchange some information for lead generation, you can highlight your key strengths there.

Follow Competitors:

This is really good idea to follow your competitors with that you will come to know, what they are doing ? it will give early notifications to you for defining your best lead generation strategies.

Use Advanced Search:

With twitter advanced search you can segment geography and search tags ,always follow those search tags because this is your main focus area for lead generation.

Use Best Social Media Tools:

You should have some good social media tools for better social media management .I personally use Hootsuite & Tweetdeck for lead generation. You can have separate tans for keyword search so you can keep eye on everything around you.

E.g If you are generation leads for “mobile application development” you can use hootsuite to give you tweets these contain common phrases like “looking for mobile application”.”need mobile application ” etc phrases .All tweets will be type of leads most of them would be job listing where you can pitch for outsourcing etc.

Your Profile:

Before you start active lead generation on twitter, you should have following things

  • Complete bio for your company with the use of hash tags
  • Good number of followers
  • Quality content to share
  • Good twitter background
  • Good Header image

 

Start twitting often, follow people, talk a lot and engage to user. You can use twitter as a lead generation tool with above strategies.

How To Increase Web Traffic By Video Marketing

Video marketing is used as best traffic boosting way for your marketing communication. Most of the large organizations are using video marketing instead of TV commercials.

As Google SERP algorithm is changing we are seeing many changes in ways we see Google search results, it works on query parsing principle .We see Images,News,Videos,Maps in Google result above the websites.

To manage effective SEO campaign you should know related terms for your search queries, you can find users search query report through Google Analytic .Once you get user search query report you can leverage most relevant keywords to target and try out traffic building campaign.

 

I used video & Social Marketing to drive traffic to websites; I will elaborate video marketing here.Video marketing is mostly ignored in small organization due to cost factor but if you see closely and carry cost benefit analysis ,video marketing is the best way to boost traffic and drive more sales. There are many good sites where we can start video marketing .I have seen so many companies try to use YouTube as a major video marketing platform ,indeed YouTube is best traffic boosting platform as it is second largest search engine and most visited site.

List for video sites for your video marketing campaign is as,

  1. http://www.netflix.com
  2. http://www.hulu.com/
  3. http://www.dailymotion.com/
  4. http://www.metacafe.com/
  5. http://video.yahoo.com/
  6. http://www.vimeo.com/
  7. http://www.videobash.com/

Video marketing has following advantages,

  • It drives more traffic to your website
  • Increase brand equity
  • Reduces buying cycle of customer
  • Enhances user knowledge act as education agent
  • Removes Communication gap
  • Increases awareness
  • Increases competitiveness
  • Increase profitability
  • Includes human element to your marketing

I have seen substantial growth in visits with the help of video marketing, it depends on your niche if you are a ecommerce website then it will help you a lot as you may have more to talk. If you are service/IT company it will give an extra edge to communicate with right people. If you are Product Company it will create unique platform for communication.

Let’s take an example of BMW marketing campaign ,if you go to Google and type “BMW 3 Series vs Lexus LS” you will see following result.

Video Marketing

As we see Google SERP result is dominated by video and it talks a lot about what user wants.

Hence video marketing will help to create best niche marketing strategy for your online marketing campaign.

How Search Engines Work ?

Most of us use search engines every day to search about particular query and search engines return some best results those are relevant to that query.Here we will see how search engines works?

Search engines work in three different phases

1. Web Crawling

Web search engine stores information about webpages which they retrieve from html itself.These pages are retrieved by web crawlers most of time we call as Spider.Web crawlers crawls site and follows each indexed link of every site.You can restrict these web crawlers from robot.txt which is made for these web crawlers. These crawlers then extract all the information about web page from title ,meta tags, headings & content and stores in database.

When user types a search query then first of all search engines check results in database file if they have already incurred query ,Google uses cache mechanism for that where they store result of search queries to minimize time.Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

2.Indexing

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. The index is built from the information stored with the data and the method by which the information is indexed. Unfortunately, there is not one search engine that allows to search documents by date. Most search engines support the use of the Boolean operators AND,OR and NOT to further specify the search query. Boolean operators are for literal searches that allow the user to refine and extend the terms of the search. The engine looks for the words or phrases exactly as entered. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords. There is also concept-based searching where the research involves using statistical analysis on pages containing the words or phrases you search for. As well, natural language queries allow the user to type a question in the same form one would ask it to a human. A site like this would be ask.com.

Working of Search Engine is shown as below,

How Search Engine Work

3.Searching

The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be
shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve. There are two main types of search engine that have evolved: one is a system of predefined and hierarchically ordered keywords that humans have programmed extensively. The other is a system that generates an “inverted index” by analyzing texts it locates. This second form relies much more heavily on the computer itself to do the bulk of the work.

 

This is the process by which post of the search engines work now a days though we see many changes in algorithm and searching mechanism ,every search engine is focused on relevancy and better load time.

Lead Generation Through Social Media

 

social mediaSocial media has become major attention area in marketing industry now a day’s .Social media is used as bridging gap between customer and organization and it enhanced the speed of communication.

Most of the brands invest a lot in social media as it is very useful in targeting communication.

One can generate lead through social media also which includes Facebook, Twitter, LinkedIn, Google+ etc.

Methods of Lead Generation:

  • Create dedicated brand page on Facebook and have it well designed.(you can look coco-cola fb page for same )
  • Use some dedicated promotional campaigns for FB fans only.
  • Share coupons for fans only
  • Use public post search option from Facebook to see for targeted phrase (e.g if you are designer then you can search for public post for “looking for designers” phrase )
  • Use Twitter to connect companies related to your area so you can get recent updates and requirements from them
  • Use twitter phrases for search where you can search for different search phrases like(looking for web designer, looking for web etc.)
  • You can release your documents, promote blog posts through twitter it enhances fan base and ultimately it can generate leads for you.
  • LinkedIn has dedicated groups for that, simplest way is to join some related groups and start engaging with other users.
  • LinkedIn is the most used lead generation platform for most qualified leads.

Social media gives you the real time analysis for user behavior; you can analyze social media with help of third party tools like Social mention, topsy etc.

How Web Crawler Work, Know about Web Crawler

Web Crawler is a part of search engines which crawls the web pages on internet and gathers necessary information about webpage. Web Crawler is type of bot which identifies urls to visit and according to list it visits these pages (we should have robot.txt file to allow or disallow crawling of webpages for Web Crawler).Web Crawler make visits and stores all necessary information about site like Meta description ,Title ,keywords etc.

When it comes to a particular webpage it makes a list of all the links of that page and arranges them into follow links and no follow links (these links have ‘rel’ tag associated with it e.g. rel=”no-follow”).It visits each and every page that is linked to your page.

web crawler

 

Always remember to avoid dangling link where crawlers go in infinite loop

e.g. If you have Page A and it contains link to Page B,if Page B also links to Page A ,so it becomes a infinite loop for web crawlers .

 

Focused crawling:

In focused crawling crawlers determine page content relevancy with query and downloads its information, it focuses only for relevant content and hence it is called as focused crawling. Many times what happens it crawl page after query so there might be possibility if using so predictor to predict the pages those are relevant to query.

 

Restricting Crawling:

Crawlers mostly want to look out for HTML properties and avoid internet media type. Mostly crawler requests HTML Head tags to fetch necessary resources  a crawler may examine the URL and only request a resource if the URL ends with certain characters such as .html, .htm, .asp, .aspx, .php, .jsp  or a slash.

URL Normalization :

Crawlers mostly normalizes url for avoid repeat visit to page.it is also called as canonicalization

Following figure gives overall process of web crawling

 

web crawler process

Tips to improve web for Web crawlers :

  • Use xml sitemap so that crawlers will come to know about present pages and will reduce time for crawl
  • Use robot.txt files to have better security for the web ,so that web crawlers can be allowed or dis allowed
  • Link sitemap in robot.txt file so while reading crawlers can move to your sitemap
  • Use best internal linking structure
  • Update sitemap regularly

How to find and fix duplicate content for website

duplicate content

Content is the KING now days in SEO, duplicate content is much faced problem in SEO.We can see there are more number of content stealer they do copy contents from different websites and make one copied bundle of article/post.

Recent changes in panda considers content as primary deciding factor for ranking and it totally depends upon your website content.

 

Remember:

  • Never directly copy contents from any site
  • Use only content themes similar to others
  • Do not use same contents again(do no stuff keywords)
  • If you find similar content on any website and you want to use it ,use till four words change fifth word
  • Use copyscape tools for DO NOT COPY

 

Some tools to find duplicate content:

                                                                       

How to fix duplicate content issue ?

  • Use canonical html tag to avoid duplicate content within same web property
  • Use 4 order formula ,don’t write words in similar way those are already present on other sites
  • Use synonym finder to replace words

 

As all of us know that Google want to show more relevant result to users ,hence duplicate contents pages are not indexed as search engine doesn’t want to show same result twice to user so ,it may not index your page if you have any duplicate content .

Check your keywords very carefully and build your content accordingly which is unique and readable so you can attract more visitors to your page.

Advantages of SEO |Learn SEO P2

Advantages of SEO

Advantages of SEO

This is next post in learn SEO online series ,here we will see some advantageous of SEO for business and individuals .

 

 

 

As we know now a days every business is competing and nobody wants to be aside in each and every aspect of digital marketing, in organic online branding SEO comes first ,if you have a well-planned SEO strategy in place you can attract more visitors to your site and you can have the opportunity to convert them .

 

 

advantages of seo

 

 

SEO can benefit from small to large scale organization and we can take advantage of Google’s new SERP algorithm to show our website effectively,

Now days SEO does not mean to focus only on your website you can consider every social media platform you use to enage with customer .know where your customer visits ,what are there online characteristic ,this research will help you to have more clear SEO strategy and you can take benefit of SEO to combine all this.

E.g If we search for case shop in San Francisco ,we will get following results ,you can see how local shops get more visibility with google place optimization

 advantages of seo

 

 

Advantages of SEO :

Advantages of SEO totally depends upon your goal and strategy following are some advantages of SEO,

Cost-effective Customer Acquisition

Fixed Costs

Brand Visibility

Focus on Web Standards / Accessibility

Repeat Business

Customer Acquisition – Targeted Prospects

Focus on Unique Content

Credibility / Brand Perception

Findability

Good Quality Score to PPC

More visitors

Social Recognition

 

These are the advantages of SEO that we can leverage to enhance our business ,

What to look from best tools of SEO?

best Seo tool

Which are the best tools for the SEO?

To answer this question I have searched a lot and tried almost all the trial versions available on internet for so called best seo tools  and drawn some conclusions about what to look from best seo tool,

 Do we really need these tools?

This is more biased question to answer half right half wrong, we can use tools to do a mechanical task and some time consuming tasks but, none of the tool will replace the human intelligence.

According to the recent changes in Google Penguin and Panda, it becomes very difficult to have the right targeted campaign for the SEO.

What should you look from ideal (best seo)tool?

Ideal (best) SEO tool will simplify the your task and should have more focused approach in following functions

On-Page Suggestions:

  • Html suggestions
  • Meta Tag checking
  • Meta Keywords
  • Title optimization
  • Image Alt tag optimization
  • Web speed optimization
  • Content checking
  • Interlink checking
  • W3c Error checking
  • Sitemap

Link Building & Management

  • Link Analysis
  • Back link Checking
  • Broken link checking
  • Link suggestions
  • Link locator
  • Anchor Linking

 Competitor Analysis

  • Competitors from keyword
  • Competitor links
  • Competitor site report
  • Competitor backlinks
  • Competitor keyword ranking

Keyword Research & Analysis

  • Keyword research
  • Keyword suggestions
  • Keyword competitions
  • Specifying Generic, Specific and Long Tail keywords
  • Keyword analysis
  • Keyword Density analysis

Submission Tools

  • Directory submission
  • Article Submission
  • Blog commenting
  • Press release
  • Social Bookmarking
  • Forum postings

Performance Reporting

  • Keyword Tracking
  • ROI tracking
  • SERP results
  • Backlink Tracking
  • Web Traffic

Best tools for SEO

  • Web CEO
  • Advanced Web Ranking
  • iBusiness Promoter
  • SEO Suite
  • SEO Toolkit
  • SEO Studio
  • SEO PowerSuite
  • SEO Administrator

I personally recommend never use tools for off page optimization ,on page it is fine and wise to use these tools but recent changes are affecting the off page optimization so it becomes very necessary to have best SEO approach for your site or you can be penalized by search engines.